Fox asked us to rebrand and reposition their FX channel in the UK – a channel known for great shows like The Walking Dead, Breaking Bad, Dexter & The Wire. Our answer was to make FX the destination for discerning viewers with an eye for quality Drama – with the tagline “FX Gets There First”.

The visual idea was to breathe life into the channel logo, affectionately known as the ‘red tab’. We gave it a personality – multiplying and morphing into whatever form it chooses to reflect the characteristics of the channel – surprising, playful and always entertaining.

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Walking Dead App