Harley Davidson

When Harley Davidson launched a new motorcycle named ‘The Street’ – aimed at Urbanites – our task was to bring this bike to the desired demographic’s attention. Using a mix of Video, Digital, Social and OOH, the answer was #StreetBattle – a countrywide customization competition – offering the chance to win a brand new bike to anyone who viewed, shared or voted in the process.

#StreetBattle created over 20,000 pieces of original user generated content and almost 3 million views and shares.

Launch

Winners

Website

Social

Campaign Book

Campaign Book

Print